Our Produce Comes First

Produce is our passion. We strive to have the widest and best selection of healthy, fresh fruits, and vegetables. Take your pick between conventional or organic, common or gourmet produce. If you are looking for a hard-to-find produce item, you will likely find it here. Each day, we showcase the produce that excited our buyers at the wholesale markets that morning.

We service caterers, restaurants, and customers throughout Northern California. Bulk discounts are available for produce purchased by the box or flat—just call us at least one day in advance so that we can provide you with our best service.

While many of our fruits and vegetables are grown locally, we get seasonal produce from other states and other countries, including Mexico, South and Central America, New Zealand, Japan, and Canada. We support local farmers whenever possible, and Fair-Trade programs for products imported from Mexico. Every day, we travel to the wholesale markets in San Francisco and Oakland, and frequently visit California farms to source the best fruits and vegetables—because produce should be enjoyed at its peak flavor.

Farm to Table

Our produce department is our pride and joy. We source many of our finest fruits and vegetables from local farmers that focus their efforts on utilizing sustainable farming practices.

Season to Season

Produce should be enjoyed at its peak flavor, which is why we work hand in hand with farmers to stock certain foods at their peak to really show off their flavor. Once you’ve tried your favorite foods at their best, you’ll never look back.