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Introducing Madison Brown Ice Cream: A New Culture of Fabulous Ice Cream


What were you doing when you were 19? Launching an Ice Cream empire?  Madison Brown, co-Founded by Jay Jay Brown, son of Roc Nation Co-Founder and Vice Chairman Jay Brown was busy establishing a new culture of fabulous ice cream.


The brand aims to create a delightful experience centered around shared laughter and pure joy that can only be captured with the perfect sweet treat. There are six original premium ice cream flavors ranging from tried-and-true elevated classics to unique and innovative options, and a special collaboration with Rihanna truly living up to its “fabulous ice cream” tagline.

The core lineup of Madison Brown flavors now sold at Berkeley Bowls includes:

  • Vanilla: Subtle yet rich creamy vanilla ice cream with just the right amount of sweetness

  • Chocolate: Indulgent milk chocolate ice cream with a hint of dark chocolate throughout

  • Mint Chocolate Chip: Refreshing peppermint and spearmint extracts blended with bittersweet dark chocolate chunks

  • Cookies & Cream: Classic vanilla ice cream blended with generous pieces of chocolate cookies with creme filling

  • Chocolate Chip Cookie Dough: Vanilla-based ice cream with added chunks of buttery soft cookie dough blended with tiny milk chocolate chips

  • Red Velvet: Classic vanilla-based ice cream with delicious pieces of luxurious red velvet cake and decadent swirls of real cream cheese frosting

  • Neapolitan Swirl: in collaboration with Rihanna's Clara Lionel Foundation 

These flavors are not your average scoops; they are elevated classics designed to blend the nostalgia of traditional favorites with the vibrant flavors of today. 


The highlight of every pint is the incredible inclusion rate of featured ingredients. That means Chocolate Chip Cookie Dough is going to include a cookie dough nugget in every single bite, and Mint Chocolate Chip is infused with peppermint extracts, creating a spicy and cool base that will keep you coming back for more for the burst of flavors you find in every spoonful. 


Social responsibility is also one of the core tenets of Madison Brown.  The most recent collaboration was with none other than Rihanna's Clara Lionel Foundation (CLF) to create the mouthwatering Neapolitan Swirl flavor. Not only does this delectable treat satisfy your cravings, but 100% of the proceeds go towards supporting climate justice initiatives in the Caribbean and the U.S., helping communities prepare
for and withstand natural disasters. So, every spoonful is not just a delight for your taste buds, but also a contribution to a noble cause.

Madison Brown is redefining and establishing a new culture of fabulous ice cream. Co-Founded by Jay Jay Brown, son of Roc Nation Co-Founder and Vice Chairman Jay Brown, Madison Brown is a family-focused CPG brand honoring his family. Some of his fondest memories growing up included spending quality time with his family over a bowl of ice cream, so it was natural for Jay Jay Brown to start an ice cream venture together to create the ultimate indulgent experience. Entering the marketplace with six premium flavors, including its signature Red Velvet along with Vanilla, Chocolate, Cookies & Cream, Mint Chocolate Chip, and Chocolate Chip Cookie Dough, aiming to blend the beloved pastime with today's culture. You can learn more about Madison Brown on Twitter @MadisonBrown, Instagram @MadisonBrownFrozen
, and at

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